Discussions questions Article Example | Topics and Well Written Essays - 500 words

Discussions questions - Article Example se come together within a particular use situation and in this case can be considered to be the services offered by the south west airline to its users in form of travels to various destinations. The growth of customer value thinking has impacted successful marketing practice as globalization is evident in all product categories today. The essence of customer value has become a mandate for management, not with- standing the airline industry and hence focuses on service, quality, image and price. On the other hand, organizations have developed the culture of fun and humour in relating to customers as well as their employees with the aim of improving performance. In the airline industry, humour can be used to make the customers feel comfortable in airlines as well as set the right mood for the travel. Airlines can make fun of the passengers, the crew as well as the environment in getting to drive a point when flying. Simple sense of humour in petty issues such as giving directions for wearing a safety belt, actions to take in case of an emergency as well as efforts to make the customers deviate from habits not allowed in the plane such as smoking would make an airline unique in a differentiating it from other airlines. Such sense of humour could also come in handy in cases of turbulence and help calm down the passengers in making them concentrate on their safety. An example of making humour in an airline travel could letting the passengers know that if they wished to smoke, the smoking section is available on the wing where they can light ‘me and smoke ‘me. Humour would make the airline unique and in a good way differentiated from the other airlines as passengers would appreciate the effort from the cabin crew in assisting them emotionally in times of a long travel, (Robinette, Brand, & Lenz, 2001). In the case of other companies such as broadcasting agencies, the use of radio clowns can make the shows lively and humourous. This will attract more listeners as

Japan's Battered Men Suffer abuse in Silence Research Paper

Japan's Battered Men Suffer abuse in Silence - Research Paper Example The study also indicated that, the reported cases of men were however; lower in number as compared to those of women. The research showed that, despite the indifference in the number of reports, both men and women were similarly agonizing on the issue of marital abuse. Police and hospital surveys carried out showed percentages of men and women battered during a certain period as being 82% and 96% respectively (Cook, 2009, P. 3). Evidently, the gap between these two statistics is very small as compared to the case reported by the media. This was an indication that not all the battery cases involving men had been reported. The law in many countries differentiates battery from assault though both are considered to be crimes. Statistics taken also showed that the percentage representing women cases also include many assault cases. Thus, while women will go ahead and report assault cases to the authorities, very few men, if not none, were noted to report assault cases. In fact, most of th e cases reported by men were fatal and most involved injuries. Most men therefore, will prefer to suffer in silence, than to report their cases to the authorities. Due to lack of reporting, the male spousal abuse has been being disregarded, ignored or downplayed (Cook, 2009, P. 17). Background In Japan, the issue of wife battering is so rampant and of concern in the whole country. With recent findings showing that approximately 33% of married women in Japan suffered from domestic violence, the findings did not give a percentage of the men suffering from the same issue. Again, the men in Japan too do not report their abuse cases and hence, the authorities are likely to turn a blind eye to such cases (Leeder, 2003). The background of abuse of men in Japan was mainly reported to be the fact that most of these men did not control their partners and were therefore, likely to be controlled in turn. The issue was also reported to be on the increase due to the fact that the English press ha s been ignoring it a great deal. A private research once conducted showed that while the press was reporting 33% of the married women involved in spousal violence, it did not report the 20% number of men who suffered in their marriages. While the same press was reporting 14% of women who were coerced into sexual relationships, it did not give the 4% of men who were bullied to engage into the same by women. The English press also finalized its report by indicating that 40% of the Japanese women still suffered from marital violence in silence. The report on the other hand, did not account for the 76% of men who had suffered in silence too, despite their percentage being higher. The neglect of men’s abuse cases has therefore, also served as a key root of the increase in their suffering. With no one being aware of their agony, there has been no action being taken against those who cause this and thus, the issue continues to rise with time (Cook, 2009, P. 16). Current State of Aff airs The current Japan however, has had its eyes opened to many hidden incidences that take place in the society without the knowledge of the public. A report by the Japan Times newspaper indicated the press had previously ignored spousal violence against men due to the fact that, the purpose of the government bureau formed in Japan was to protect women and not men. However, with violence reports against women being on