Essay about Converse Case Study - 1803 Words

Converse: Shaping the Customer Experience They dominated the basketball courts – both amateur and professional – for more than forty years. The first U.S. Olympic basketball team wore them, and Dr. J made them famous in the NBA. Punk rocker Joey Ramone made them standard issue for cult musicians; indeed, Kurt Cobain even donned a pair when he committed suicide. Today, a broad range of consumers, from the nerdiest of high school students to A-list celebrities, claim them as their own. What are they? Converse All Stars – more particularly, the famous Chuck Taylor All Stars known throughout the world as Cons, Connies, Convics, Verses, Chuckers, Chuckies, Chucks, and a host of other nicknames. The cool quotient of the iconic Converse†¦show more content†¦In the years since Nike acquired Converse, sales have improved although market share has gone up very little. Although Converse has added different styles of shoes during the past decade (think Dwayne Wade), its primary focus has been on the original Chuck Taylor All Stars. However, Converse has branched out from that original design. For example, the Converse One Star is a low-priced line available at Target. The company has developed thousands of higher-priced versions of All Stars created by fashion designers and sold through upscale retailers such as Saks and Bloomingdales. And its Rock Collaborations line has featured designs created by rock legends Pink Floyd, Ozzy Osbourne, and The Who. While some analysts worry that all these variations might detract from the authenticity of the original All Stars, so far, that doesn’t seem to be the case. Even the most hard-core music fans turn giddy when they see a pair of All Star high tops designed by their rock idol. Now, anti-establishment rock fans beg Converse to feature a shoe by their favorite artist. In certain respects, Converse brand seems to be more popular than ever. In fact, despite low market share, Converse is the most popular sneaker brand on Facebook with more than 19 million fans, almost four times as many as market leader Nike. Converse brings in 20,000 Likes a day, versus just a few thousand for Nike. All this from a brand that grabs less than three percent of the totalShow MoreRelatedConverse case study1357 Words   |  6 PagesIntro to Marketing(MKT333) Ms. Susan Carder Dec. 20th 2014 Case Study#3 Converse 1. How would you define the needs, wants, and demands of the Converse customer? Needs lead to wants, wants lead to demands, demands lead to perception. Consumers want stylish shoes, so they demand that they be affordable. A need is a state of deprivation, and some needs according to Maslow’s Hierarchy of needs are more crucial than others, in this case Converse customers need shoes to protect their feet, this is a basicRead Moreunit 10 P5 M31714 Words   |  7 Pagesmethods that can be used to support children/ young people and their families where abuse is suspected or confirmed. M3 Assess strategies and methods used to minimize the harm to children, young people and their families where abuse is confirmed. Case study: Paul is 10 years old. His teachers that he might be suffering from abuse at home have reported it to the Local authority. He will be starting secondary school in a month’s time. 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